Developed a business from £200k to £7M.
I was a director of NSI (Holdings) Ltd. that owned the
company Uniform Dating. I was in charge of the project as a
whole, managing teams and overseeing the development of the
Over the course of about five years we
aimed to continually increased our YoY turnover. We achieved
this through a number of strategies such as adapting our
payment models, intense marketing and constantly assessing
detailed usage data. The user interface and experience was
always being refined and business goals and targets were
We eventually sold the business
Amalgamated multiple services into one coherent experience.
We had a number of news and media sites that also spanned
community services, training tools, jobs networks and social
media. The problem with this set-up is that every one of
these services was a separate system, with separate log ins
and often built on different architecture.
the project that brought all these together from both a data
and user experience point of view. I worked with programmers
to overcome the disparate data issues, designers to re-work
the process and marketing to migrate over existing users.
This project also introduced pay-walls, a general cross-site
overhaul and a re-branding.
This was a success,
resulting in a near zero drop off of users, increased sign
up rates and a cross pollination of sites allowing for new
revenue streams to be instantly realised.
Successfully built up and sold a number of businesses.
Our aim as a group was to build up a number of businesses
and groom them for eventual sale. I was a key member in not
only the development of all these companies but also in the
selling of our portfolio of companies.
much of the sales literature, sourced and collated all the
data, created highly detailed forecasts and was part of the
presentation and negotiations team. All that I was involved
in ended successfully.
Site redesigns and upgrades.
I have managed many site redesigns for both in-house
projects and external clients. I have been in control of
every stage, from working with the client to identify needs,
building project plans and defining roll out schedules.
have worked on projects that have required me to reorganise
entire teams, update old data architecture and streamline
online and offline administration. In fact, most of my
redesigns have been more than just a simple visual upgrade
and often involve intricate back end data, large
administration needs and all while actively supporting a
vocal and paying community.
I have created and managed and number of brands and marketed
their respective products. One such example is Op. Zulu, a
tactical clothing and equipment company that we set up.
We used this company to take advantage of our
extremely large market share within the tactical equipment
industry. I worked alongside product developers to bring the
products to market. I handled brand reception, marketing
campaigns and partnerships.
I have also worked
with the likes of Hi-Tec, Under Armour and Dr. Martens to
either cement their brands and products within their
industry or successfully re-introduce them to a lost market
My marketing skills have crossed from
online and social media to hard copy and even TV adverts.
Created white label development tools and affiliate
To quickly increase audience and exposure, many of the
services I have worked with have often undergone the white
label and affiliate treatment.
For the likes of
online dating products, jobs networks and ecommerce sites, I
project lead and designed many online tools such as drag and
drop website creation, affiliate tracking tools and
Director of Operations for a number of companies.
As I progressed through the companies and projects I have
worked on, I eventually became Director of Operations for
the group. My duties included the day to day running of
virtually every aspect of the business from personnel
management to business development.
I have now
gained experience in almost all aspects of business. From
stock negotiations, product development and warehouse needs
- all the way to detailed financial forecasting, investment
opportunities and handling company mergers.