I have been designing for the web for over 10 years now and have a very deep knowledge and understanding about everything to do with web design. I have worked on or alongside every stage of a products life cycle from initial development and documentation through to marketing and deployment. My experience includes:

• working on business goals and requirements,
• wire framing and prototyping,
• user interface,
• branding,
• optimisation and analysis,
• programming and database structure,
• bug testing/QA
• and post development marketing/retention strategies.

I always move with the web as it changes (such as HTML5, CSS3, API's and the ever-evolving range of development libraries), making sure I am proficient in new methodologies such as fluid mobile design, recognised strategies and supporting technology.

Even though my skills reach far beyond web design and front end development, I am always keeping up-to-date with the latest methods and requirements of a modern web designer.

My approach to web design has always been analytical, business minded and goal focused. This methodology has lead me to embrace UX and UI design which suits my ability to create engaging experiences and intuitive designs, while constantly learning from usage data and marketing techniques to review and improve what I have created.

I've designed for both desktop and mobile across a wide range of subject matters and target audiences, such as:

• the consumption of news and other media,
• community driven sites and social media,
• ecommerce (purchasing physical and digital goods),
• site administration needs,
• online publishing tools,
• drag and drop website creation
• and much more.

During my time as project manager I have had to manage a number of large scale projects across multiple teams, handling resource management, time scales and deliverables – all while creating and maintaining project documents, developing reports and keeping either the client or internal teams up-to-date and involved.

Projects I have managed include:

• full site redesigns,
• new business developments,
• R&D projects,
• business acquisitions and mergers,
• system/personnel integrations,
• brand development,
• marketing campaigns,
• developing new business strategies and partnerships,
• internal corporate assessments
• and so much more.

Due to front end developers having to have the need to understand SEO/SEM, this was a natural step for me. However, my ability to manage, maintain and analyse data lead me to leading small in-house SEO teams. When time, resource or budgetary concerns arose, I outsourced our needs and managed/guided their development remotely.

Google and such tools gave me valuable insight into our keyword management. However, it wasn't until I worked alongside programmers to develop custom tracking tools that we really began to kick our competition to the curb. By linking usage data, detailed business stats and financial information, we were able to squeeze the very most out of every pound we spent, every click we received and every keyword we targeted to dominate top positions across all search engines.

As Director, I was in charge of every aspect of running a business from managing employees and overseeing projects to business strategies, direction and growth. I was made the Director of Operations across the entire group controlling finances and forecasting, as well as managing the business on a day to day basis.

The companies I have been involved in all had a fairly short end-game of reinvestment and fast growth to show sustainable projections in which we can exit the business with a cash sale.

I was brought on board in this role to increase turnover, widen profit margins and improve company efficiency while ensuring product deliverability. This often meant assessing our strategic partners, location, staff, processes and developing new business opportunities.

As a result, virtually all of these businesses have ended in a successful sale totalling millions of pounds.

I have been key in not only developing these businesses and products, but also in its sale. I created much of the sales literature, data analysis and produced highly detailed projections and presentations to potential buyers.

While not my area of expertise, I have created a range of real world designs from simple office stationary (such as pens, business cards and letterheads) to full blown product catalogues, posters and even exhibit stands.

My background in design has always been from an online point of view. Due to this, most of the tools I have used are often not the standard for print media (such as InDesign, Quark, etc). Instead, I have used applications such as Photoshop and Illustrator.

There was a lot of learning on the job when it came to hard copy design, but due to having to source the materials and providers myself, I now feel I have quite a solid understanding of the print medium.

Coming from a design background, I have the unusual ability to be able to analyse and react to data.

In web development, I have been able to create test and comparison data. This has allowed me to improve both usability and conversions. By assessing large amounts of site data I have been able to increase landing page efficiency, product sales, sign up rates and much much more.

From a business point of view, I have been able to grab raw usage data and financial information to develop unique tracking and projection tools.

My understanding of both web deployment and business finance has enabled me to build specialised tools. Because of these tools, we were able to out perform our competition with unique insights into our business and the ability to react quickly to our findings. Often this lead to our competitors having to fold, step aside or be purchased by us to survive.

I have worked with some of the UK's most recognisable brands, helping to develop marketing strategies and creating new routes to market. I have also spent time creating new brands and developing them into both nationally recognisable brands and niche market leaders.

I have worked with brands such as Hi-Tec, Dr. Marten and Cancer Research UK, helping them to retain their industry sector ownership and break into new markets.

I have also managed brands for a number of companies such as the likes of Uniform Dating by working on TV adverts, magazine adverts and a wide array of online advertising (from standard CPM and PPC ad models to social media marketing). Along with marketing brands, I have spent time with selling products and services through media such as video, email, hard copy and syndicated means.

I've always had an interest in programming. Due to how integral the world of programming is to design, it is an area I have not only enjoyed - but worked closely with.

As a designer, I have worked with programmers and around their code (PHP and ColdFusion). However, as a Company Director and Project Manager I have had to manage and interact with teams of developers, controlling their workflow, expectations and problem solving/prototyping solutions together.

Over the years I have built up a good understanding of programming and spent time developing in PHP and interacting with MySQL and MSSQL databases. My programming skills are limited (and probably quite crude), but I have developed administration tools that have been used company-wide as well as maintained Windows servers to a limited degree.